|A DECISION FOR PRECISION
Great decisions emerge from great designs. From business decisions made around a conference table to creative decisions made on a sofa to personal decisions made while chatting in a kitchen. Whether formal or informal, furniture facilitates a dialogue, a discussion and an exchange of ideas.
Likewise the reverse is true. Great designs emerge from great decisions. At Fritz Hansen, there are a myriad of decisions involved in creating a design. Each piece of furniture is the result of numerous details and decisions as to the size, shape, materials, processes, etc. Decisions often made over months of development.
Take our new minuscule chair and table by Cecilie Manz. It’s an example of exquisite craftsmanship – reflecting our ongoing decision for precision. Where every millimetre matters. Or our decision to re-use the remnants of our Series 7™ chair and give design students the chance to create a completely new seating solution. Even Sir Paul Smith, a highly respected British fashion designer, made the decision to go from fashion to furniture, by creating a vibrant series of textiles launched on a selection of Fritz Hansen’s classics during London Fashion Week.
It’s all there – and more – in our new edition of REPUBLIC.
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